Providing Logo Artwork

Email it to us:

Simply attach your artwork file to an email and send it to, with a covering message that helps us associate it with your quote request (if you’ve sent this separately).

Image Formats

Vector format is a method that stores artwork as a collection of lines, curves and fills, and when re-scaled there is no loss of resolution.

For nearly all custom logo print jobs, we require your logo artwork in a vector format.  If there are embedded fonts, these need to be converted to outlines and the embedded fonts removed.

The most common file formats supporting vector format are .AI, .EPS, .PDF – typically made with Adobe Illustrator or similar vector drawing packages.  Other formats include .SVG and .CDR.

Bitmap formats are more common on the web – these are simply a collection of dots of different colours. The most common bitmap file types are .jpg, .png, and .gif.  When you re-scale bitmap images (eg., zoom in), you’ll see the resolution eventually break down and the image appear blocky and pixellated. This is why we need to use vector formats for most of our print jobs.  The exceptions are for embroidery (see below) and “digital” printing (eg., for printing photographic images – also see below).

Converting Artwork to a Vector Format

Your graphic designer or brand manager will likely already have your artwork in a vector format (or they should be able to provide it for you).

However, if necessary, we can convert your bitmap logo to vectors for you.  There is an extra charge for this service that varies according to how complex or detailed the original is.  For an average logo it will be about 20.00 + GST, but we will provide a quote after we view your originals.

Embroidered Logos

While a vector format logo is always preferred, for embroidered logos we can often work with a bitmap version of your logo (eg., .jpg).  It should be as large and as high-res as possible to get a good result.  We can advise after viewing your email-submitted originals.

 “Digital” Printing

Some image types cannot easily be converted to vector formats – usually photographic images (for example, people’s faces, scenery, etc.).  We can print photographic images onto some items (white tee shirts are the best for this), using digital printing methods.  These printers are usually more specialised versions of inkjet printers, and use special inks.